Interested in listing your Waterville Valley property for sale?
Waterville Valley Realty has been connecting Waterville Valley Resort buyers and sellers for over 40 years. We know Waterville Valley…and we only sell Waterville Valley. Our Real Estate Sales Center is conveniently located at the entrance to the resort, and is open every day from 9 am until 5 pm.
How Does Waterville Valley Realty Market Your Property?
Waterville Valley Realty (WVR) has been serving Waterville Valley buyers and sellers for over 40 years. Professional Realtors® – Ray O’Hara, Jeff Brown, Frank Freeman, Susan Hammond and Kate Wheeler – collectively offer more than a century of product knowledge and experience listing and selling Waterville Valley property.
Multiple Listing Service (MLS)
WVR utilizes the most powerful online real estate marketing program in America – Featured Homes Marketing System – on the country’s #1 real estate website, REALTOR.com®. Featured Homes get 10 times more exposure, on average, and help generate more interest in your listing by moving it to the top and bottom carousels, which are prime visibility positions. When potential buyers search for property on REALTOR.com® they will see WVR’s listings prominently displayed with a full color photo at the top and bottom of the page. Your home will stand out to more than 6.6 million individuals each month. Couple this with the fact that home buyers and sellers spend on average 82% of their online time searching for a home via REALTOR.com®, and it’s easy to see the powerful impact WVR’s Featured Home spot can have for your home.* WVR’s Featured Home listings are shown on these major portals: MSN, Move.com, AOL, Wall Street Journal, Netscape, Compuserve, AOL Cityguide, iWon, Excite, Juno, NetZero, Moving.com, Chicago Sun Times, and more.
*Featured home listings are rotated and change weekly.
WVR’s website, www.wvnh.com, averages 3,000 visitors and 12,000 page views per month. Hubspot’s Website Grader gives WVR’s website a grade of 95.2 out of 100*, which means that of the millions of websites that have previously been evaluated by Website Grader, their algorithm has calculated that WVR’s site scores higher than 95.2% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.
*This data was accurate on April 1, 2010. Grade is subject to change.
WVR periodically advertises on several national real estate websites, including The Dupont Registry, Private Communities, and Luxury Homes. WVR also creates listing advertisements via Postlets, an online source that creates, posts, shares and syndicates real estate listings to social media sites like: Craigslist, Facebook, FrontDoor, Google Base, HotPads, MySpace, Oodle, Trulia, Twitter, Vast, Zillow and more.
Search Engine Marketing
WVR utilizes search engine marketing in the U.S. and the U.K. through Yahoo, Google and their affiliates in order to increase the visibility of its website in search engine results pages.
Social Media Marketing
WVR utilizes social networks, online communities, blogs, and other online collaborative media for marketing not only real estate listings, but the Waterville Valley community. Some of WVR’s marketing tools include ActiveRain, Trulia, Merchant Circle, Facebook, Twitter, LinkedIn, Flikr and YouTube.
WVR’s marketing director, Jan Stearns, has been blogging on WVR’s website for three years Jan’s Blog, as it’s known, consistently ranks as the most visited page on WVR’s website. Creating newsworthy blog entries attracts visitors to WVR’s website and feeds the search engines.
Social Network Marketing
WVR utilizes social network marketing, or social level marketing, an advertising method that makes use of social network services, to increase WVR’s web presence.
Importance of Social Networking for Google SERPS
Google, the web’s most popular search engine, incorporates social network connections as a factor in delivering SERPS (search engine results page). WVR’s growing social networking connections (followers, friends, and fans) at the various social media sites such as Twitter and Facebook, helps WVR achieve consistently high SERP placement.
WVR has built a significant email database and sends email newsletters, announcements and promotions on a regular basis.
A number of local and national websites provide links to WVR’s website, and WVR’s social networking provides back links to WVR’s website.
Real Estate Sales Center
WVR’s distinctive and inviting sales center is in a high visibility location – at the entrance to the resort village – and is open 363 days a year (closed Christmas & Thanksgiving only), 7 days a week, from 9 a.m. to 5 p.m. and by appointment. WVR employs a Managing Broker, four Realtors®, an office administrator, and a marketing director on-site. WVR’s real estate sales center is stocked with up-to-date real estate sales material and features informational display panels.
Real Estate Showroom in Town Square
WVR rents prime space in the Town Square, Waterville Valley’s hub for shopping, dining and off-mountain recreation. The showroom is a self-service real estate information center and features informative full-color display panels, real estate sales material, and television monitor playing a continuous Waterville Valley real estate slideshow. Visitors can sign-up for WVR’s mailing list, and display materials direct customers to WVR’s main real estate sales center on Valley Road for further information.
WVR has run print advertisements in the following newspaper publications: Boston Globe/Sunday Globe, Providence Journal, New York Times, Wall Street Journal, Andover Townsman, North Andover/Boxford Town Crossings, Concord Monitor, New Hampshire Business Review, Manchester Union Leader/Sunday News, Record Enterprise, Wig Wag, Chillin’ in New Hampshire, Escape to New Hampshire, Valley Fun, Coos County Democrat, Littleton Courier, Mountain Ear, The Laker, and the Boston-region weeklies of the Community Newspaper Company. WVR has run advertisements in vacation publications such as the State of New Hampshire’s Guide Book and
Visitor’s Guide, as well as New Hampshire Central Magazine & Hometown Guide Book. WVR has run ads in the following magazines: Cabin Life, Unique Homes, Yankee, NH To Do, and Heart of New Hampshire. The ad messages vary between property-specific ads and generic lifestyle ads. Ad runs and target markets may vary. WVR’s website address is always prominently featured in all advertising, encouraging Waterville Valley Realty and www.wvnh.com name recognition. Many of the publications listed above have also run WVR’s print ads on their website.
WVR runs generic and property-specific print advertisements and a professionally produced advertisement on Waterville Valley’s local Channel 6.
WVR, in conjunction with its public relations partner, Louis Karno & Associates of Concord, NH, has generated press and/or press interest in the NY Times, REALTOR Magazine, Mass. Assoc. of Realtors, Harvard Business Review, Urban Land, NH Business Review, USA Today, Second Home Living, Boston Globe, Wall Street Journal, Ski Magazine, Union Leader, WMUR Channel 9, Channel 5 Boston, Bloomberg TV, New Hampshire Magazine, Concord Monitor, NH Municipal Association, Where to Retire Magazine, Best Retirement Destinations, and a number of internet newswire sources, including YAHOO, MSN, and Press World.
WVR periodically produces print mailings to Waterville Valley property owners and prospects.
WVR produces a variety of professional collateral material, including flyers, brochures, post cards, letters, property description sheets, etc. for use as handouts, mailers, and pick-up pieces at distribution locations.
Mountain Views newspaper
Twice a year WVR produces Mountain Views newspaper, a free vacationer publication. Included in Mountain Views are informative articles and advertisements featuring Waterville Valley real estate, as well as a comprehensive events calendar. Eight thousand to 10,000 Mountain Views are distributed throughout the Waterville Valley region, including in lodging guest rooms and check-in packages at Town Square, Golden Eagle Lodge, Snowy Owl Inn, Best Western Silver Fox, and Village Condominium.
WVR is an active member of the New Hampshire Board of Realtors and Lakes Region Board of Realtors, as well as a member in good standing of the Waterville Valley Region Chamber of Commerce. The Waterville Valley Region Chamber (WVCofC) provides an Information Center at Exit 28 off I-93. Every car heading to Waterville Valley or north on I-93 passes WVCofC. WVR has Mountain Views newspapers and miscellaneous sales material available at the WVCofC. WVR has purchased ads or received editorial in Chamber publications such as the Hometown Guidebook and NH Central Magazine, and participated in co-op advertising and mailings.
Waterville Valley Resort Association
WVR is a founding member of the Waterville Valley Resort Association (WVRA), a cooperative marketing group providing the Waterville Valley business community with greater marketing and advertising clout, which translates into increased vacationer traffic and exposure of WVR listings to a new audience. WVR is featured on WVRA’s website – visitwatervillevalley.com – which averages over 500 unique visits per day.
WVR periodically hosts open houses at listed properties and at WVR’s Real Estate Sales Center. These events expose new and resale property to potential buyers, and provide an opportunity for WVR sales staff to meet potential prospects and acquire contact information for WVR’s database.
Inn/Lodge Front Desk Appreciation Program
WVR actively cultivates a relationship with frontline employees at Waterville Valley’s lodging establishments, encouraging referrals of their guests to WVR.
WVR and its staff are active members of the local community and support a number of organizations, including: Waterville Valley BBTS Ski Educational Foundation—Waterville Valley Foundation
Waterville Valley Adaptive Program—Waterville Valley Athletic & Improvement Association
Waterville Valley Recreation Department—Waterville Valley Music Center—The Rey Center
Shakespeare in the Valley—Waterville Valley Arts Foundation—North Country Center for the Arts Children’s Theatre—PRHS Chem Free Graduation—White Mountain Youth Hockey
Waterville Valley Region Chamber of Commerce—First Star Tonight—The Bridge House
NH Special Olympics—Trout Unlimited—Girls & Boys Clubs—New Hampshire Association of the Deaf—The Faith Hope & Love Foundation—Pemi-Baker Home Health & Hospice—Eileen Keegan-Rice Memorial Black Fly Invitational Golf Classic—Campton Elementary School Technology Student Association
WVR maintains cooperative brokerage relationships with other Realtors® and real estate practitioners.
Waterville Valley Realty will work diligently to market your Waterville Valley property. Don’t hesitate to call us with any questions or concerns.