Another Christmas has come and gone and another box of greeting cards sits unopened on my desk. I used to blame my inability to send Christmas cards on my busy life as a working mom with young children. That lame excuse is wearing thin as my children are now adults.
As bad as I am about mailing Christmas cards, I LOVE to receive them — especially those with photos and letters that condense a year’s worth of living onto a single page.
Sadly, this Christmas my mail box has been remarkably empty. Have all my friends and family finally decided to cut my husband and I off their Christmas card lists due to lack of reciprocity? Has the sluggish economy and the cost of postage put a crimp on mailing cards? Or, is the internet to blame for the decline in traditional greeting cards?
According to a recent story in the Los Angeles Times, the Greeting Card Association expected 1.5 billion cards to be sold this year, down from 2.7 billion in 1995. One in four consumers didn’t plan to send cards this Christmas, pointing to time, expense and hassle as reasons. Of those sending greeting cards, about 20 percent said they planned to send an e-greeting instead, and another 11 percent planned to mail family newsletters.
It’s depressing to think that greeting cards may become a thing of the past.
Maybe next year I’ll buck the trend. Maybe I’ll open up some of those boxes of Christmas cards sitting in my desk drawer. Maybe I’ll even stuff each card with photos of the kids, dog & cat and a newsletter that summarizes what we’ve been up to for the last 10 … or 20 … or 30 years!
Until then, and rather belatedly, I’m joining the 20 percent of consumers that are sending their holiday greetings electronically.
I hope your Christmas sparkled with love, laughter and goodwill and cheers to happiness and good health in the new year!
(And here’s the obligatory embarrassing family photo…)
(l-r: Harry, Tyler, Jenna & Jan)