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What’s happening at Valley Brand?

October 22, 2015

Everyone’s asking what is happening at Valley Brand, the apparel, accessories and souvenirs store in Waterville Valley Town Square.  There had been complaints that Valley Brand wasn’t open consistently, then it closed its doors prior to the end of the summer season, then the windows were covered in paper, then PotBellies closed.  That got tongues wagging.

Rumor has it there will be a full-service restaurant and bar opening in the former Valley Brand space, and Valley Brand will be moving into the former PotBellies space.

Jugtown Country Store, PotBellies, PigPens, and Valley Brand are all part of the Mulligan’s family of businesses in Waterville Valley.  The owner has invested a significant amount of money in the four businesses in Town Square, and I bet he has some big plans for his retail and restaurant spaces.

I manage the Info Booth in Town Square.  One of the most frequent questions the Info Booth staffers hear is, Where can we get breakfast?  Let’s hope the new Mulligans serves specialty coffees and a sit-down breakfast!

A post with photos (notice the bar in the bottom pic?) just appeared on Jugtown’s Facebook page that seems to confirm the restaurant/bar rumors.

What’s happening here? Get ready for Mulligans . . . more information coming soon!

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About Jan Stearns

I've been living in and loving New Hampshire's White Mountains for most of my life. I moved to Waterville Valley in 1981 and quickly realized why it was dubbed a Yankee Shangri-la. Once you’ve experienced Waterville Valley, you’ll want to call it yours. The great team of Realtors at Waterville Valley Realty can help you find a Waterville Valley home that fits your lifestyle and budget.

2 thoughts on “What’s happening at Valley Brand?

  • jim says:

    Great news, thanks for the update

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